Translating insights from behavioural science & behavioural economics.
Helping improve population health, system & services and health professions lifelong learning.
The Behavioural Designers™
'The Behavioural Designers™' is a group of behavioural insights designers - initiated by the Health District.
This dedicated group uses methods from design and behavioural science.
Reframing problems as opportunities for health care organizations – providing a platform for creative ideas.
Why the need?
More efforts are needed in health and social care to provide for services and initiatives that are co-created and integrated.
> requiring alignment of concepts, guidelines and frameworks.
> in order to measure and achieve shared values-based outcomes.
Behavioural insights is about applying behavioural sciences to understand why and how people actually behave and make decisions.
> To design policies and public services that are targeted towards better health care quality and societal outcomes.
'Nudges' - A behavioural insights tool.
'Nudges' are a type of behaviour change intervention that steer people in certain direction – while maintaining their freedom of choice.
Nudges have been proposed as an effective way to change behaviour and improve outcomes.
• at lower cost than traditional tools.
• across a range of policy areas.
Translational Behavioural Economics.
Attempts to employ the concept of ‘appropriateness’ in health care are inevitable.
> Workable models towards sustainability of the health care ecosystem are a priority for most policy and decision makers.
> Behavioural economics provides an excellent model for leaders in health system to find plausible answers towards long-term sustainability of health & care ecosystem.
@appropriately™ is the first of its kind Framework of Appropriateness in Health - designed exclusively by Health District.
> Incorporating the knowledge of insights from behavioural sciences and applied behavioural economics.
> Providing a measurable model for Appropriateness in Health & Care System.