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THE BEHAVIOURAL DESIGNERS™

Translating insights from behavioural science & behavioural economics.
Helping improve population health, system & services and health professions lifelong learning.
The Behavioural Designers™
'The Behavioural Designers™' is a group of behavioural insights designers - initiated by the Health District. 
This dedicated group uses methods from design and behavioural science.
Reframing problems as opportunities for health care organizations – providing a platform for creative ideas.
Why the need?
More efforts are needed in health and social care to provide for services and initiatives that are co-created and integrated.
> requiring alignment of concepts, guidelines and frameworks.
> in order to measure and achieve shared values-based outcomes.
Behavioural Insights.
Behavioural insights is about applying behavioural sciences to understand why and how people actually behave and make decisions.
To design policies and public services that are targeted towards better health care quality and societal outcomes.
'Nudges' - A behavioural insights tool.
'Nudges' are a type of behaviour change intervention that steer people in certain direction – while maintaining their freedom of choice. 
Nudges have been proposed as an effective way to change behaviour and improve outcomes.
• at lower cost than traditional tools.
• across a range of policy areas.  
Translational Behavioural Economics.
Attempts to employ the concept of ‘appropriateness’ in health care are inevitable. 
> Workable models towards sustainability of the health care ecosystem are a priority for most policy and decision makers.
> Behavioural economics provides an excellent model for leaders in health system to find plausible answers towards long-term sustainability of health & care ecosystem.
@ppropriately™
@appropriately™ is the first of its kind Framework of Appropriateness in Health - designed exclusively by Health District.
> Incorporating the knowledge of insights from behavioural sciences and applied behavioural economics.
> Providing a measurable model for Appropriateness in Health & Care System.

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